Marketing

Sr. Copywriter (Contract)

Sunnyvale, California, United States

We are hiring a Contract Senior Copywriter to join 23andMe’s internal creative team. In this role, you’ll create custom campaigns for a range of 23andMe products, translating your passion for innovation to inspire others towards action. As an expert in your craft, you will be comfortable ideating and writing in multiple formats: from creative ideation to brand storytelling, across a variety of media: from email to video. Most of all, you are someone that is interested in a role that is mission-driven and you love the idea that, at the core of your work, you are helping people. You are helping them to better understand where they come from, and potentially helping them lead healthier lives.

Who We Are

Since 2006, 23andMe’s mission has been to help people access, understand, and benefit from the human genome. We are a group of passionate individuals pushing the boundaries of what’s possible to help turn genetic insight into better health and personal understanding.

What You’ll Do

• Create compelling and innovative copy for different consumer media, including display advertising, radio ads, email communications, social media, affiliate communication, video content and event materials.
• Help explore and ultimately define the brand voice as an important part of our brand style guide.
• Deliver the brand voice throughout all communications materials.
• Craft site copy for 23andMe.com including updates, new content, new features, and test scenarios.
• Understand and clearly articulate our positioning, products, and services.
• Proof, edit, and rewrite marketing materials driving brand style and tone consistency.
• Be responsible for the quality and accuracy of all communication pieces.
• Partner with other departments to write marketing materials that target audiences such as healthcare providers, academics, and the scientific community.

What You’ll Bring

• A copywriting portfolio highlighting your best work, across a range of media channels.
• 7-10 years work experience as a copywriter at a reputable ad agency or in-house at a consumer brand.
• A digital native with an extensive understanding of writing for the web, including best practices, SEO requirements, and usability.
• Talent for writing engaging and concise copy that is consumer-facing within a relevant category.
• Experience concepting innovative creative, and working closely with an art director or designer to bring it to life.
• Attention to detail and a rigorous approach to the process. 
• Ability to advocate for your ideas along with the ability to work in a team and incorporate feedback from a variety of stakeholders.
• BA/BS or equivalent.

About Us

23andMe, headquartered in Sunnyvale, CA, is a leading consumer genetics and research company. Founded in 2006, the company’s mission is to help people access, understand, and benefit from the human genome. 23andMe has pioneered direct access to genetic information as the only company with multiple FDA authorizations for genetic health risk reports. The company has created the world’s largest crowdsourced platform for genetic research, with 80 percent of its customers electing to participate. More information is available at www.23andMe.com.

At 23andMe, we value a diverse, inclusive workforce and we provide equal employment opportunity for all applicants and employees. All qualified applicants for employment will be considered without regard to an individual’s race, color, sex, gender identity, gender expression, religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, domestic partner status, sexual orientation, genetic information, military or veteran status, or any other basis protected by federal, state or local laws.  If you are unable to submit your application because of incompatible assistive technology or a disability, please contact us at accommodations-ext@23andme.com. 23andMe will reasonably accommodate qualified individuals with disabilities to the extent required by applicable law.

Please note: 23andMe does not accept agency resumes and we are not responsible for any fees related to unsolicited resumes. Thank you.